Everyone seems to be launching job boards these days. Some focus on a specific niche, some are more general. Job boards can seem like an easy side project to run as an indie maker, and can be tempting because of the clear business model they come with: charge companies a fee to list their jobs, and voilà. Plus, the technical barrier to entry is so low that they can be built in a matter of hours.
One of the most well-known job board in the indie maker community is RemoteOK, which focuses on remote jobs, and is managed by Pieter Levels. It costs $299 to list a job for 90 days, and there are add-ons, such as showcasing the company’s logo for $29, highlighting the post for $39, or sticking the post to the top of the front page for a week for $149. Pieter also recently added packages to his offering, allowing companies to pre-buy job posts.
The website is doing very well, generating about $200,000 in yearly revenue, and has inspired many other indie makers to launch their own. There’s Remoter by Maxim Dzhuliy. GrowthJobsList by Ramón Cacho lists jobs in marketing at startups and tech companies. Crypto Jobs List wants to help people find a job in the blockchain industry. WellPaid by Chris Villa is for high-paying contract jobs in tech. Entry Level Jobs by Keyul is self-explanatory. Looking 2 Work by Colin Winhall is taking a slightly different approach by reversing the job search process. There is even Inweed by Sarah Jackson to find jobs in the cannabis industry – she previously wrote about her experience building a product in this heavily-regulated space.
While for some makers job boards can be a main products, others see it as an additional service to offer to their users. “We created a job board to serve our users valuable related content, without having to pull it in from sources that we have no control over” says Melanie Massinger, who built Job List with Armin Ulrich as part of their content network for developers. Rodolphe Dutel also added a job board to Remotive, which is still a community-first product.
Job boards curators
There started to be so many job boards that other makers started curating them. For example, Julien Vallini has curated the best specialized job boards on 100 Job Boards. The website was created in under ten hours, and job boards owners can request to be featured for $150 for a month. “The idea is to put small indie job boards and big ones on an equal foot, and let the users discover and vote for the best.”
Dante Lex, the founder of Nicheboard, says he created it to solve his own problem. “I want to help people stop Googling – which is what I did a lot – and get them applying faster and easily” he explains. “I realise Google is my biggest competition since that’s how people generally go look for job boards.”
The creator of Find Job Boards had a similar source of motivation. “I decided to make it to help me research job opportunities for myself. I’ve always had a huge bookmarked list of boards I visit on a daily basis and realized others might be doing the same” Scott Lewis says. “This is one of my first launches where I planned in monetization from the start. Both job board owners and companies will be able to sponsor listings throughout the website. The homepage will be mainly sponsored listings while the specific tag pages will also include job listings.”
Going full circle
Smart indie makers are capitalising on this trend by offering tools and services to facilitate the creation and management of job boards. For example, JobBoardKit by James Fall is a complete off-the-shelf job board platform with all the features makers would need to start generating revenue. It offers different pricing tiers, from $7.99 to $179.99 per month.
Another interesting pricing model is the one offered by Job Board Fire, created by Suren Petrosyan. Makers can create a job board linked to their own custom domain for free, forever. If they decide to start charging companies to list job posts on their website, Suren takes a transparent 10% per sale made on the platform.
Very few of these job boards are sharing their metrics, so it is hard to guess how many visitors they get, or how much revenue they generate. My guess is that few of them are generating a significant amount of money, but they can be a nice addition to a diversified portfolio of products. As with many bubbles, it is likely that some consolidation will happen, and many job boards will not be around in a couple of years.