Launching a product online can turn into a nerve-wracking experience, especially if you’re badly prepared.
Too much traffic and your server could crash because it can only handle so many users at the same time. You can become overwhelmed by trying to debug and handle customer support requests at the same time.
Or worse, there’s no traction and no one sees your product launch.
So for this week we are focusing on two important things every indie maker should know about: product launch and marketing.
Our featured article for this week is on the official launch of Leave Me Alone on Product Hunt. Here, you will see how they kept the buzz, expertly fixed bugs, and got 1000+ upvotes along the way.
Featured article of the week
Server crashes, no internet connection, two hours of sleep, #1 on Product Hunt and finally a good drink at the beach to celebrate their success. Danielle writes about the action-packed launch of Leave Me Alone.
Marketing matters even for makers
Behind every great launch (and after it) is great marketing and outreach. You’ve made a great product, but now people need to see it. Here are some great articles to help you with your marketing efforts.
Let’s start with Christopher’s post on learning new skills because, for most makers, marketing is a new skill. Building and marketing require a very different skillset. Here is his take on how you can learn marketing and other skills that will make you a well-rounded indie maker.
Corey recommends important books for indie makers to learn effective marketing based on research, from advertising to nudge marketing.
“Building a solid marketing mental model is usually built from years of experience and learning from mentors. There’s no better way to do that than by reading books from some of the best minds in the industry. In 300 pages you can learn valuable ideas that have taken them a lifetime to learn.”
Alena writes a crash course on lead generation and shows ways on nurturing them into becoming loyal customers.
If email is still not part of your marketing strategy, it should be:
My advice for new makers is to immediately think about how you’re going to build your email list. There are countless ways to do this, but the general rule of thumb is to give something valuable away for free. This can be a free trial, and free pricing tier, a few introductory courses on a topic related to your product, a piece of data or research, a whitepaper.
“Writing is a very effective way to get in front of your target audience in a meaningful way. No need for money or expensive equipment. Open your laptop, create a new doc, and off you go. Even publishing has become accessible to everyone. Get a blog on Medium, or self-host using Ghost or WordPress. And if you’d rather keep it super simple, you don’t even need WordPress.”
Want to know how our first month post-launch went?
In case you’ve missed this, we did a write-up of our first month, including important data and the main channels we use to communicate with our readers.
The hard work of makers has been invaluable in creating new trends towards more sociable and consumer-driven product development and advertising, and the performance of products like Leave Me Alone has only reaffirmed this observation.
The Maker Mag contributor team has produced a vast array of content on everything in maker culture, from writing, to marketing for makers over the last month. We continue to see a trend of more makers interested in how they can get involved in content marketing, and expect that trend to rise as the maker community grows.
Happy reading! ?