The Maker movement is growing. More and more people are creating their own software products and bringing them to the market. With limited resources, they’re managing to do what was traditionally done by teams at companies.
Makers typically create their products by writing code, which has prevented many non-technical people from joining the movement. However, this is changing. New tools and communities are making it possible to create digital products without writing a single line of code.
This is the No-Code movement and it’s expanding. And even people who know how to code are taking advantage, either by combining No-Code with a little code (Low-Code) or by ditching code altogether.
We surveyed 260 people to learn as much as possible about Makers and No-Code.
Here are our three predictions about the Maker movement, based on what we learned:
Makers Gonna Make
Before we get into the predictions, who are Makers? We asked survey participants “How would you describe a Maker” to understand more about Makers.
Makers are creators (62%)
Makers are creators, first and foremost. Sixty-two percent of people described Makers as people who create.
- “someone who builds his or her own products.”
- “a maker is someone who, starting with nothing, produces something”
- “makers build stuff.”
- “an MVP producing machine.”
Makers have the skills to turn their ideas into reality (23%)
If you have an idea and want to build it, you’ll need the skills. Makers can turn ideas into reality.
- “someone who has skills to create what their imagination conceptualizes.”
- “someone who leads the vision, design and development of a product.”
- “someone who is not afraid of learning as they go.”
Makers have an internal drive to create (17%)
Makers are driven to create. They can’t help themselves. They just want to build products and see their ideas out in the world.
- “somebody who feels a drive to bring things to life.”
- “somebody who wants to create something from nothing.”
- “someone with an idea and the need to make the idea a reality.”
Makers make it happen (15%)
Makers don’t just daydream about ideas. They take action on their vision and ship quickly.
- “an innovator that takes action.”
- “someone who takes action on a vision…creating and iterating and moving forward.”
- “Someone who ships with little hesitation.”
- “Makers tend to build and ship quickly, while being open about what they’re doing and how they’re doing it.”
The passion for creating something out of nothing is what makes a maker.
Typically they don’t work exclusively on their projects. The results of our survey show that the large majority of Makers – 52% – also have a full-time job. The other 48% focus completely on their own projects.
Makers are able to get a lot done – even while holding down another job, juggling lots of projects, or working alone. So we were chomping at the bit to learn about the habits Makers use to help them make.
We asked Makers “What’s your favorite habit that helps you make as a Maker?”
Interestingly, Makers didn’t have one shared habit that everyone mentioned. Instead, everyone seemed to be using different habits to succeed. The top three habits people mentioned included learning (14%), Experimenting (13%) and Making / Shipping (10%).
1. More Makers will adopt No-Code and Low-Code.
One of the emerging trends for Makers is No-Code. With No-Code, it’s simple to build products using tools like Zapier, Coda, Airtable and G Suite.
We’ve been hearing about the No-Code trend all over the place. Even Product Hunt launched a No-Code edition of their Maker Festival this year. So we were eager to find out how many Makers had tried No-Code.
We asked Makers “Have you ever built with No-Code?” The results? Only 19% of makers who answered our survey had built with No-Code before. A whopping 81% had not tried it.
Among Makers who did build using No-Code, 73% of them used Zapier and GSuite, and 49% had used Airtable. Shopify was the next-most popular (35%), followed by Webflow (24%) and Coda (16%).
Based on what we learned, the No-Code movement has a lot of potential to grow.
Makers adopt tools that help them ship faster and make more efficiently. We believe that No-Code can do that for them and adoption of it will grow in the coming years.
2. No-Code and Low-Code will solve Makers’ most painful problems.
We asked Makers “What’s your #1 challenge as a Maker.”
The top four challenges Makers mentioned were:
- Marketing & sales
- Making something useful
Nearly one third of Makers struggle with productivity
- “Being a solo founder, my #1 challenge is having enough time to get everything done.”
- “Energy to work through obstacles. Staying on task for a particular product, without being lured into another before the original is finished.”
- “Making time for it from a full-time job and consistently working on the product.”
- “Prioritizing, making progress, focusing (it’s easy to get drawn into creative rabbit holes, when that may not be the best thing to be working in order to push the product/business forward).”
One in four Makers struggle with marketing and sales
- “I need help on the sales and marketing.”
- “Marketing and sales, the end result driving to usage/users. Building stuff is easy, the rest is magic”
- “Post launch traction. I have a million ideas, the ability to build them, but gaining users and traction once I’ve built an idea is still a challenge to me.”
- “Setting up everything properly to get customers (marketing, payment systems, legal).”
We believe No-Code and Low-Code will fundamentally change these challenges for Makers.
First, it will boost Maker productivity. With No-Code, you can start testing an idea with customers without spending months of coding time. You can also launch a product much faster, and avoid dealing with bugs and outages.
Though No-Code will make productivity less of a challenge, we believe marketing and sales will become the biggest challenge Makers face. Makers will have more time to spend on marketing and sales if they are leveraging No-Code, however, which means they can get closer to alleviating that challenge.
3. We’re about to see a flood of new Makers
Thanks to No-Code, the barriers to entry for building a product have come down. Anyone can build a product without knowing how to code.
There are new tools emerging like MakerPad, Zeroqode and NoCode that teach people how to build with NoCode. Even MakerMag is helping lead the charge to give Makers and non-Makers the tools they need to make products.
As more people get wind of the No-Code movement, there are bound to be more Makers. The barriers to entry are just too low.
If you want to read more about our findings, check out The Maker Report to see a full breakdown of our three Maker predictions:
- More Makers will adopt No-Code and Low-Code.
- No-Code and Low-Code will solve Makers’ most painful problems.
- There are about to be more Makers than ever.
And a big thank you to everyone who filled out our survey!