It has never been easier to create an online product. The proliferation of SaaS solutions, no-code tools, communities of fellow makers and free resources allow aspiring entrepreneurs to build and launch their ideas in a matter of days.
But what about creating something people actually want? This is where things can get challenging. Often makers only realize the lack of demand for their product after launch day. It shouldn’t be this way. There are also tools and platforms to help makers know their customers inside out.
One such platform is Scoops, created by Chris Lee. Scoops allows users to test and validate concepts and ideas by easily conducting consumer research on real people. Chris offered the Maker Mag team a free test drive of Scoops so we could show our readers how it works and how they could use it themselves to test and validate their own ideas.
What makes Scoops special is the quality of the data obtained through it. It offers both the scale of quantitative surveys and the intimate feeling of qualitative surveys. You can ask a question to hundreds of participants, then follow up if you want more details. This can be useful as a startup founder to research product concepts, as a product manager to screen for interviews, as a marketer to get feedback on visuals, or simply as a researcher to learn people’s habits and needs. So how do you go about making the most of it?
Start with the right question
Scoops gives you access to thousands of respondents at the click of a button. But to make the most out of Scoops, you have to know what to ask. It could be a simple informational question about your target audience, about their behavior, or their level of satisfaction with existing solutions. Whatever the question, the goal is to help you validate or invalidate an underlying assumption.
Because we wanted to feature a new Scoops feature that allows to target women specifically, we decided to turn to the Women Make community to crowdsource questions they wish they could ask to women specifically. We received a lot of great suggestions, from fragrance in beauty products to nomad life as a solo traveler and satisfaction with current dating apps.
It was hard to choose but we decided to go with a question that would be relevant to our readers: how women feel about remote work.
Create the survey
You can ask a question to the audience of your choice in a few simple steps using Scoops. First, decide which format your question will be between a short answer or a multiple choice question. Then, choose a number of people to reach out to, as well as your specific demographics. Age, gender and country categories allow for basic targeting, but another interesting feature is the ability to target people who are knowledgeable about specific topics.
In our case, we picked women between 15 and 59+ years old who are knowledgeable about software, small businesses, and freelancing. Depending on the options you choose, the interface will automatically update to show you the cost of the survey. The next step is to actually write down the question and a little bit about yourself.
What helps Scoops get such a high response rate is this personal touch. Instead of asking your question anonymously, you need to provide your name and a short blurb about the purpose of the survey.
And that’s it! Your survey is on its way. It usually takes about 7 days to get the results back.
Analyze the results
When the results are in, you get three options: download the answers as a CSV file, ask a follow up question, or interview respondents. In our case, we decided to download the file to dig deeper into the answers.
92% of respondents were from the United States, with an average age of 34. Interestingly, 18% self-identified as stay-at-home parents, followed by people in healthcare, retail, and students. Out of 50 answers, only five were very short, such as “Yes” or “I think so” – all of the other answers were one or two sentences.
Thanks to the CSV export, it was incredibly easy to analyze the results straight from a spreadsheet, annotating the answers and creating graphs along the way. Total cost of the survey should you use the same target demographics and number of respondents? $18 minus the 7 credits you get when signing up = $11.
Please stay tuned tomorrow for a full analysis of the results and to read about women’s perception of remote work!
This article was made possible by Scoops, the consumer research solution that helps makers create products people want.