Author page: Alena Korpula

A beginner’s guide to lead generation

Lead generation is collecting a lead base with personal contacts. A lead is a prospect or a potential customer, who performed some actions like: left his email in pop-up; started a conversation with you in chat/email/social networks, etc; subscribed to an email campaign; signed up; started a trial; and other CTAs. What leads are out there? People have different level of interest…

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