Many people think that sticker businesses are for children, but this is not true. There is a market for stickers in all age groups and demographics. The best thing about starting a sticker business is the low startup cost- you can start your own sticker business with just an idea and creativity!
How big is the sticker market?
The sticker market can be divided into two parts: the hobby market and the retail market. The hobby market consists of collecting stickers to complete their collection (collections vary from a single subject to an entire series of characters or cartoons).
The retail market consists of people and companies that need to produce stickers for branding purposes. After all, it’s cheaper to produce a few thousand stickers as giveaways at events than it is to hire an advertising company for the same amount of exposure.
The hobby market makes up around 10% of the sticker market.
How to find a sticker manufacturer?
There are two ways to get hold of a sticker manufacturer- you can find one on your own, or you can ask for a recommendation from someone else in the industry if you want to find a sticker manufacturer on your own in some marketplaces where sellers advertise their services. One of them is Alibaba: http://www.alibaba.com/.
You can find sticker manufacturers there. Keep in mind that not all of them are good- you have to do some research first and check their previous work (look at how they produce the stickers) before deciding on a manufacturer. If you want someone else to recommend a sticker manufacturer for you, ask around!
How to register the sticker business?
It is unnecessary to register a sticker business, but it can be a good idea if you plan to be an established player in the industry. Registering your sticker business means that you will have to pay taxes and obtain licenses for every product you sell (this includes other stickers as well).
If you want to do this, go ahead- but if you want to make a few stickers and give them away for free, it will not hurt your business not to register.
Come Up with a logo
Coming up with a logo for your sticker business is a good way to brand your business. It will make it easier for people to remember you and associate your stickers with their own personal experiences. It can also be used for merchandising- for example, by printing the logo on t-shirts or other clothes.
You can use your pseudonym as the company’s name in this case (for example, placing it on the shirt under the logo). Having a brand for your business will help you think of new and creative ways of getting people’s attention.
Choose a Target Market
Decide what niche you want your sticker business to be in. For example, you may decide that you want to produce stickers for cats and sell them on the internet. Or you may decide to produce stickers for girls from the age of 8-10 and give them away with toys at toy stores.
You can also choose a theme for your business- if you create stickers based on popular cartoons or anime, they will sell in larger amounts than adult cartoons. The more defined your target group is, the easier it will be to reach them, and the higher your profit will be.
Come up with a social media strategy
Posting on different social media platforms will help attract followers to your sticker pages. Always choose the right platform- posting your stickers on Instagram may be useless, knowing that most people interested in buying stickers don’t know what Instagram is.
Creating Stickers
Once you have decided on a company name and logo, it’s time to get down to business. Your stickers must be of good quality- if they aren’t, people in the hobby market will not buy them from you. This can include bad picture quality or low-quality printing, for example.
One way of avoiding this is by ordering a smaller amount of stickers first. Then, once you have used the stickers, you can order more with better results from your printer.
Selling Stickers
You can sell stickers directly to consumers- either at events or through social media, or you can sell them to other companies who will distribute them as part of their product. If you want to sell stickers directly to customers, finding a good place where people are looking for your specific stickers is the most important thing.
This can be through an event (for example, if you’re selling cat stickers, a dog event would be a great idea) or just by posting on social media websites like Facebook. It is also essential that you keep up with the demand as it increases.
Integrating Stickers into Products
If you want your stickers to sell, make them more interesting by integrating them into products! For example, you could create a line of children’s toys and give away stickers with each toy. This is relatively easy since most manufacturers will offer stickers as additional options for their products.
This will increase the popularity and demand for your stickers and provide them with more media attention.
Marketing Stickers
One of the most important things about starting a sticker business is marketing. Even if you’ve got great designs, people won’t buy them unless they know what you have to offer. Without marketing, you won’t sell a single sticker! It is essential to have an online presence.
If potential customers can’t find your business on the internet, they’ll never buy anything from you. A good way of getting people’s attention is by selling stickers with other products- for example, if you’re selling stickers for running shoes, putting them on the shoes will make them more visible, and people will see them wherever they go.
Find influencers that can help spread the word about the sticker business
Influencers can help spread the word about your sticker business, especially if you can get them to use your products.
This can be done through giveaways and special deals. However, it’s also important to find influencers that are a part of the same target group as your stickers- if an influencer with large amounts of followers is not interested in your product, it probably won’t sell very well.
What are the Startup Costs for a sticker business?
Startup costs for starting a sticker business are relatively cheap due to the low cost of producing stickers.
Stickers are small and easy to ship, so the overall cost of starting a sticker business should be inexpensive. The key will be finding a target audience and marketing your business like crazy to build your brand.
How to market your sticker business
One of the best ways to market your sticker business is by getting it in front of people.
This can be done through social media or by attending events for your target group. Once you have gotten a customer’s attention and they’re interested, the next step is to create a relationship with them before asking them to purchase something from you.
How much time does a sticker business take to run?
A sticker business could be pretty easy to run if you fulfill the orders through online sites like Etsy or Shopify.
These sites make running a small business easy, and shipping is often free. However, running a sticker business without third-party fulfillment means that you’ll be responsible for all the work. This can be more time-consuming and will also provide opportunities to make higher profits.
How to Start a Sticker Business Conclusion
Sticker business ideas can be found in any niche: art, entertainment, and even spirituality.
The important thing is that you find the perfect audience for your designs to turn them into the best-selling product. These sticker businesses are top-rated now, and all it takes is research to start making money!