Lead Generation Software

LeadPages vs ClickFunnels: Which One Is Better for You?

When you buy through links on our site, we may earn an affiliate commission. Learn more

Today, we will break down LeadPages vs. ClickFunnels, so you can pick your ideal fit.

Capturing leads and turning them into paying customers is one of the most challenging parts of any business. The online market is no exception in that case.

If you’re looking for the best way to capture leads and increase your sales, you need to use a professional funnel and page builder.

There are many platforms in the market that can do this for you. However, you’re more likely to hear names like LeadPages and ClickFunnels than others, as they’re among the best in that field.

If you want to know which one is more suitable for you, you’re in the right place! So without further ado, let’s dive in!

Defining a Landing Page

Before heading into the ClickFunnels vs LeadPages comparison, let’s have a look at what a landing page is.

A landing page is a single web page that shows up when a user clicks on your website. In other words, it’s the first thing that a visitor “lands” on when he arrives at your page.

It’s also known as a destination page, lead capture page, and static page. In online marketing, this page can be anything. For example, this page can be your home page, a sales page, a simple “about us” introduction, or more.

The main purpose of a lead page is to convert your website’s monthly visits into leads and sales.

Defining a Funnel

Similar to a landing page, there’s a sale funnel or purchasing funnel. This concept is a marketing model that shows the theoretical journey of a customer towards making a purchase.

It depends on a full series of pages to convert your visitors into potential customers. Through a funnel, you can also make a sale. However, you can also give benefits, such as offering free trial periods

About LeadPages and ClickFunnels

Based on what you know about a landing page and a funnel, it’s easy to predict that these pages are crucial for your sales.

That’s why it’s important to invest in a good page building software. Before comparing ClickFunnels vs. LeadPages, let’s have a quick background check about the two companies.


LeadPages is a page building platform that allows you to create professional landing pages to generate more leads.

The founder of the company is Clay Collins. He started LeadPages in 2012 and the company is currently headquartered in Minneapolis, Minnesota.

According to LeadPages, the company is now serving more than hundreds of thousands of users and customers across the globe.

The ease of use and the simple user interface is the secret behind the huge success of the company.


As the name suggests, ClickFunnels is a professional funnel and page building platform. The company was founded by Russel Burnson and Todd Dickerson in 2014.

The company had several offices in multiple cities in the U.S. until it settled in Eagle, Idaho. This office is currently the headquarters of the company.

The platform makes the process of building a page extremely simple and streamlined. However, it also builds full-on funnels for business.

LeadPages vs. ClickFunnels: Pros and Cons

If you’re in a hurry, or you’re looking for a quick way to grasp a good idea about the two services, this section will be beneficial for you.

In the following list, I’ll state the best advantages and disadvantages of the two platforms. This can also help you navigate better through the comparison section.



  • More affordable plans
  • Superb page templates and designs
  • Excellent at capturing leads
  • Powerful built-in analytics
  • Expert customer support team
  • The page builder is compatible with mobile and tablet previews


  • The drag and drop feature is a bit glitchy
  • Split testing is limited to advanced plan only
  • Poor customer warming up for purchase
  • Doesn’t offer chat support around the clock



  • Excellent drag and drop builder
  • Highly intuitive with superior templates
  • Offers A/B split testing
  • Feature various one-click options


  • Premium price tag
  • Leads capturing system can be a bit glitchy
  • Take a longer time to master when compared to LeadPages

Page Builder

Let’s start the comparison between both platforms by comparing one of the primary functions of the two services.

LeadPages and ClickFunnels are popular for their top-quality page builders, as they’re among the biggest names in the field.

The two systems are generally easy to work out and don’t take a lot of time to master. Let’s have a deeper look at what each of them has to offer.


When LeadPages Launched for the first time in 2012, it had excellent pre-built pages with beautiful designs. However, it had limited adjustability as well.

The page builder had no drag and drop editor. The customizations were also limited to these pages. Some might love the simplicity of the process, as the building process was painless with no much fuss.

With the rise of ClickFunnels, LeadPages improved its page builder to keep up with the competition. As a result, the folks at LeadPages added drag and drop features to their page builder.

Currently, the page builder allows you to drag and drop anything you like into your page. This includes buttons, images, videos, text boxes, headers, custom HTML codes, and more. Not only that, but you can control a lot of aspects of the elements on your page, such as the color.

However, the editor feels a bit rushed and it needs a lot of work on it when compared to ClickFunnels’ drag and drop editor. Although you can easily add anything you want, the editor lacks the fine-tuning and position adjustment.

You’re restricted to certain regions according to a grid on the page. Once they snap into place, you won’t be able to tweak them around. Instead, they would snap to the next predefined point on that grid.

Another problem that came from the rushed decision to add drag and drop features is the lack of testing. Some users might report some glitchy behaviors here and there.

Apart from that, the page builder has LeadPages’ signature ease of use. This makes it ideal for those who want a page builder to get the job done in less than half an hour.

Moreover, the page builder supports a final preview option that includes different platforms. This enables you to view the page’s design on smartphones and tablets with a simple click.


ClickFunnels Pioneered the drag and drop feature since it first came out in 2014. It has one of the best page builders that you can put your hands on in the market. You can write some text or add a picture and drag it around.

Unlike LeadPages, ClickFunnel’s page builder is highly adjustable. This means that you can move your boxes and fine-tune their position exactly how you want them.

Simply, open your control panel and adjust your padding and margins to your liking. By doing this, you’ll set the amount of space between different elements on the page.

You can do all that without having to write down complicated codes. However, you can still add custom CSS codes whenever you want. You can also view your final design on different devices like in LeadPages.

Page Builder Verdict

Each of the page builders used to have its own take on “ease of use”. However, with LeadPages updating their system to keep up, they still have some things to tweak. On the other hand, ClickFunnel requires more time to master.

They’re both similar to a far extent and among the best in the industry. ClickFunnels’ page builder has fewer glitches than LeadPages.

Additionally, it lets you control every aspect of your page, including the paddings and margins. That’s why ClickFunnels take the lead in this round.

Funnel Builder

As you already know, funnel building tools are among the top-selling points on both platforms. Let’s have a quick look at the funnel builder in each service.


LeadPages has everything you need to build an entire marketing funnel. For example, it comes with a quick and easy to use page builder to make your landing page. Also, it has a payment process and email integrating module to capture leads.

You’ll have to create every page of the funneling process yourself. This includes the squeeze page where you capture leads through emails. After that, you can link that page to your sales page and then a final “thank you” one.

The process of creating an operational funnel with LeadPages might sound a bit confusing, as it lacks the ease of use that its page builder has. However, LeadPages gives you that at a much more affordable price.


From the name, you can figure out the ClickFunnels is all about making the process of creating a sales funnel easier.

The entire process of turning your pages into a sales funnel is much easier than with LeadPages.

Besides offering all the tools you might need to create a funnel on your own, it offers multiple templates and pre-built examples to choose from.

These ready-made funnels are listed under the Cookbook Builder Process. Each one of these guided funnels is designed with great care to fit your industry. For example, there are funnels for eCommerce sites, service-based sites, and others.

You can choose between different types of funnels, such as even funnels for webinars, sales funnels, or more.

Funnel Builder Verdict

As you can see, both of them get the job done. However, the winner here depends on the importance of funneling to you.

If you don’t mind spending some time to create all the pages to build your sales funnel, LeadPages is ideal for you. Also, you will be saving a hefty amount of money doing so.

However, if you’re looking for an unrivaled level of funnel building, ClickFunnels is your way to go. It’s much more powerful and gives you a wide set of options to choose from.

Split Testing

Split testing or A/B testing is crucial for the optimization of your performance. As you already know, a small change in your marketing approach can affect your conversion rate significantly.

For example, the color and design of the “purchase” button might have an effect on your sales. That’s why it’s important to have a tool that lets you test that out.

Both LeadPages and ClickFunnels feature A/B split testing modules. Let’s have a brief overview of each one of them.


LeadPages lets you perform unrestricted A/B split testing. You can apply the testing on any landing page thanks to its built-in split testing feature.

With this smart feature, you’ll be able to swap out a single element on your page. This will help you find out which one gets you more clicks and conversion rates.

However, this addition is only available in the Advanced plan. If you sign up to the standard or Pro plans, you won’t be able to carry out split testing


While LeadPages doesn’t offer split testing in the low-tier plans, ClickFunnels offer unlimited A/B split testing.

ClickFunnels also allows you to sort all the different landing page versions through the dashboard. This allows you to switch between them easier to see how each one of them is doing.

Thanks to the neat organization of the different funnel and landing page variations, you can view them side by side. This helps you to compare their conversion rates and sales performance instantly.

Split Testing Verdict

While both platforms offer the A/B split testing feature, LeadPages retains this perk for the premium users only. However, ClickFunnels offer the feature in lower-end plans.

So, it should come to your surprise that ClickFunnels does a better job in this criterion.

Capturing Leads

Capturing leads is a way that allows you to collect clues and leads from within your landing page. In other words, a lead capture form will ask a visitor to submit his email address so they can advance.

The main purpose of using a lead capture form is gathering more information about your customers and viewers. For example, you can track who goes for your content and how he interacts with it.


LeadPages has a lot of features that help it gather and capture leads. Since popups are among the best ways to capture more lead, LeadPages comes with a feature called LeadBoxes. This feature allows you to create a pop-up message for opting in.

With Leadboxes, you can create a variety of opt-in popup messages. Additionally, you can optimize different aspects of the pop-ups.

For example, you can schedule these opt-in messages, so they can show up after a certain amount of time.

The best part about it is that you can use the LeadPages WordPress plugin to embed these messages on your blog posts too. This way, you can set them to pop up if the visitor finishes reading a blog post or when he is trying to exit the page.

Moreover, LeadPages allows you to install intuitive bars on your landing page. Through these

bars, visitors can submit their email address anytime.

In addition to LeadBoxes, there’s also the LeadDigits feature. This one allows the visitor to opt-in to your email list by SMS messages.

LeadPages also has a LeadLinks feature that makes the email submission a breeze. Thanks to this feature, you can add a one-click registration link to your email campaigns. Once users click that link, they get instant registration into your email list without having to confirm.


One of the best things about ClickFunnels is that it doesn’t stop at capturing leads. ClickFunnels has the added feature to prepare the audience to make a purchase in the end.

First, ClickFunnels also allows you to set opt-in pop-ups. These pop-ups are optimizable and you can set them to trigger after some time since the beginning of the visit. Similar to LeadPages, they can trigger when the visitor is trying to leave the landing page.

In addition to all that, ClickFunnels has a variety of ways to capture leads. For example, it can start the capturing process from the squeeze page.

Since this page is at the beginning of your marketing funnel, it’s a perfect spot to collect your visitor’s email address. This grants you enough information about potential clients, so you can target them again if they leave on the first trial.

Once an opt-in box fulfills its purpose in gathering the email address, it automatically sends it to your email list and CRM.

Besides squeeze pages, you can capture leads via a survey page. This way has the added benefit of classifying and screening your leads, so you can maximize your conversion rates.

Capturing Leads Verdict

As you can see, both LeadPages and ClickFunnels do a very good job of capturing leads. Yet, You can notice that LeadPages focus more on collecting the emails rather than encouraging the visitors to make a purchase.

On the flip side, ClickFunnels prepare your customers for purchasing while offering several ways to capture leads.

Tracking and Analytics

If you want your business to last, you need to keep your eyes peeled for every aspect of the process. That’s why tracking is an important feature to look for in a page building platform,


LeadPages allows you to connect your page to Google Analytics. This allows you to collect all the data and feedback you need about your website.

Moreover, LeadPages also offers built-in tools to track a lot of aspects in your page right from the LeadPages dashboard. These include views, conversion rates, click-throughs, and your total earnings.


ClickFunnels also allows you to link your page to Google Analytics. Additionally, it allows you to add Facebook’s tracking pixel to your website.

In addition to these ones, ClickFunnels also work with a huge selection of third party applications. You should also know that both LeadPages and ClickFunnels update their lists constantly. Unfortunately, it doesn’t have built-in tracking features like LeadPages do.

Tracking and Analytics Verdict

Both platforms are great at tracking your page’s performance. They support Google analytics, which is essential for almost any business.

However, LeadPages has an edge in this field thanks to its built-in analytics display. This feature allows you to track several aspects without leaving your LeadPages platform

Pricing and Customer Support

The price difference is one of the things that varies dramatically between both services. Let’s check their price plans. Both systems offer two-week free trials. After your first paying, they both offer a 30-day money-back guarantee.

Both companies have friendly and knowledgeable customer support teams. Let’s have a look at their plans and customer care.


LeadPages has 3 different plans. Its basic “Standard” plan stands at $25 a month billed annually.

With the plan, you can work on 1 website. It offers unlimited traffic and leads as well as hosting and domain name. Unfortunately, you can get email tech support only.

The “Pro” supports 3 websites and costs $48 a month. It has everything in the Standard plan but with added benefits. Such as email + chat support, better A/B testing, and opt-in campaigns.

The top tier is the “Advanced” plan, which costs about $199 per month. It has everything LeadPages has to offer, including phone support, full A/B testing, and up to 50 opt-on text campaigns.


It’s no secret that ClickFunnels is one of the priciest plans to go for in the market. Currently, the basic plan in ClickFunnels starts at $97 per month, while the Platinum one is $297 a month.

The basic plan offers 100 landing pages and 20 funnels while the other one offers unlimited pages and funnels.

The platinum plan also has the added perk of unlimited follow-up funnels vs. none in the basic plan. Both plans offer similar customer support. However, Platinum users get higher priority.

Final Verdict

There you have it. A complete Leadpages vs. Clickfunnels review, so you can choose the ideal one for you.

As you can see, both platforms have their pros and cons. However, ClickFunnels seems to offer better overall services. This shouldn’t be a surprise if you put its premium price tag into consideration.

ClickFunnel is dedicated to serious users who want to control every aspect of the journey of the customer from visiting to purchase. Entrepreneurs who utilize the art of online sales and investing in online marketing and funnels pick it as their top choice.

However, if you’re searching for an affordable option that gets the job done without compromising on quality, LeadPages is your best bet.

That’s why LeadPage is popular among business owners of all levels. It helps the users to create stylish pages with catchy design, so your website looks unique.


Other Popular Articles:

Incfile vs Legalzoom

Podcast vs Youtube?

Weebly vs Wix


Amazon and the Amazon logo are trademarks of Amazon.com, Inc, or its affiliates.