One of the advantages of vertical business cards is that they are much easier to read than horizontal cards. This is because the long line of text flows on and off the card more naturally.
Key things to consider:
The background color of these vertical business cards should be a light or mid-toned shade. In fact, you will find that most good examples have been extracted as much contrast as possible using light and mid shadows.
Vertical business cards work best with non-traditional colors, so you can go to town here as long as the background color is not too close to a CMYK color (e.g., grey).
2. Font Color
Using a slightly darker version of your primary font color is another good option. You can then play around with the font styles and sizes to create something which stands out.
3. Symbol or Icon
When designing a vertical business card, it is worth thinking about incorporating some sort of symbol or icon into the design. This is not essential, but it does help make your card more memorable.
For example, the card below has a minimalistic design with a slight floral pattern and a light blue color scheme. It also features a delightful stamp-type icon that helps to capture your eye straight away. The name “Kapnisis” is set in bold black text on top of all this.
4. Number of Lines
You have to be careful with vertical business cards to make sure that you don’t have too much text on each line. If you do, there is a chance that your card will become unreadable and unattractive.
Vertical business cards tend to work best if lines are kept around ten words and less – any more than this, and the typeface may have to be reduced in size.
The card below works well because it has been designed with just enough space for the lines, and it features a semi-bold font that is easy on the eye. (Also worth noting that this example uses black text instead of orange.)
5. Font Style and Size
Something that goes hand in hand with line length is the font size and style. For example, if you have too many words, you might want to reduce your line length a little to give room for more space between lines.
8/10 − The text has been set out in one column with plenty of space between each line. This allows the card design to accentuate its fun, distinctive font styling.
6. Color Scheme
As with horizontal business cards, the color scheme is also essential to the overall look like this. If you are designing your vertical business card, it is worth thinking about how you will incorporate a pattern into the design to tie in with any colors that you might be using.
7. Placement of Name
As mentioned before, you should try to avoid having too long of a line on each of your vertical business cards. You may want to consider putting your name at the bottom or top instead.
8. Clipping Path
Vertical business cards are a little more difficult to clip-path because you have a large area of whitespace running up the center when your card is clipped together. Therefore, when cutting path vertical contact cards, you might want to consider adding some extra whitespace between each line as an added margin wide enough for regular-sized paper clips.
9. Logo Placement and Orientation
A vertical business card design can also benefit from having a logo that wraps around the edges or fills up every corner of the card. Again, this is not essential, but it does help when working with a website address or any contact information within a square grid.
The fine detail on this vertical business card is simply breathtaking. The texture, color, and style work well to create a truly unique design that stands out from the crowd.
10. Unique Finishing Touches
As mentioned before, you don’t have to play around with every element of the card design if you do not want to. You can leave it as is and yet still achieve an excellent result due to the finished product being utterly different from other regular business cards.
Vertical Business Card Conclusion
A business card is the first impression, and it is the first opportunity you have to make an impression on someone interested in your products or services. If you give them a business card that looks like everyone else’s, how will they know yours differently?
The best way to stand out from the crowd is to create something unique and customized with your personal touch.