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Ever wondered why realtors leave business cards everywhere? At places like coffee shops or the gym, or when you tour open houses you will see realtor business cards frequently.
So why do realtors leave business cards?
Realtors leave business cards to help get their name out there because with real estate prices so high, it is a numbers game and one sale can generate tens of thousands of dollars in commission!
Real estate agents leave business cards on the windshields of cars they see parked at open houses. They leave them on bulletin boards at grocery stores and drop them off in mailboxes of homes for sale. They distribute hundreds of them – all with the hope that some visitors to real estate listings will contact them, allowing the agent to follow up with them and show the homes they’re interested in.
But why? Why does it matter that I call you instead of someone else? What difference does it make if I work with you rather than Joe Schmo down the street?
Because, believe it or not, there is a difference between real estate agents. And these differences can translate into a difference in whether an agent can sell your home for the most money, in the shortest period of time.
5 reasons why Realtors leave business cards
1. Because they’re not all the same!
Just as there are many different kinds of doctors – surgeons, pediatricians, dermatologists, cardiologists etc.- there are also many different kinds of real estate agents. Some specialize in high-end homes, some work with first time home buyers, some have a vast knowledge of the market, some are savvy negotiators.
2. Because they’re not all experienced!
Unfortunately for buyers and sellers, many real estate agents work alone or run small, mom-and-pop shops that leave them with little real estate experience to pull from. Some have been in business for years but haven’t grown because their marketing efforts are lacking. Others are fresh out of real estate school, but have connections that can help them get listings for homes for sale.
3. Because they’re not all local!
Not every realtor is required to be a resident of the area in which they work – some may be licensed agents with Keller Williams or Century 21 who outsource their local work to other agents in the area.
4. Because they don’t all have access to the same information!
There are many, many different tools that real estate agents use to help them sell homes. Some rely on automated systems for analyzing home sales and trends in your neighborhood before putting your home on the market. Others may have more access to homes listed for sale than others, and the ability to pull statistics from these listings.
5. Because they don’t all provide the same level of service!
Some real estate agents are only available during business hours, or consider themselves “part-time” because they also work a full-time job outside of real estate. Others are available around the clock and can work you into their schedule for showings or consultations. Some don’t take the time to get to know their clients, while others provide personalized service that is tailored almost exclusively to your needs.
Although business cards may seem outdated they still provide a ton of value.
Here are some of the top reasons why real estate agents leave business cards:
- Unique methods of advertising
- Personalized and detailed knowledge of the market
- Unique marketing tools
- Availability of agent for showings, consultations, etc.
- Dedicated attention of the agent to your needs as a client
As you can see, real estate agents are not all created equal! When choosing an agent to represent you in the sale of your home, it’s important that you find an agent who specializes in your neighborhood and can provide you with the best possible service to get you top dollar for your home.
Importance of business cards in real estate
- As an introductory tool to potential clients
- To give out to new customers
- A way of staying in touch with past customers
- An opportunity for you to stand out from your competitors
- A way of promoting yourself or your business
- When you meet someone who could be a potential client
A business card is a very effective and powerful tool for any field. It helps to establish strong relationships with your clients. You can stay in touch with them easily even after the sale has been made. A good quality business card tells the exact profession of the person holding it. Business cards make an easy way out when you meet someone and want to make a strong impression on them.
Business cards can also be used as promotional tools by companies. This is effective when there are many businesses under the same company name or banner that are operating in the same location. Business cards help all these different companies to have their own identity even though they are working for the same business entity.
Business cards can be used in the real estate industry to make strong and lasting impressions. Real estate agents will be able to distribute their business cards at any time and anywhere while making sales presentations on potential clients. A good real estate business card supposedly has all the relevant information on it such as your name, contact number, email address and website address.
It is also important to make your card stand out from the rest. You can do this by getting a beautiful and unique design printed on it. Your logo, tagline and slogan should also be included in the card’s design. In this way, potential clients would instantly know what you can offer them just by looking at your business card.
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